Privacy Policy

New Image Restoration ("we," "us," or "our") is committed to protecting the privacy of our customers, website visitors, and anyone who interacts with our business. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.newimage-restoration.com or use our restoration services.

Mobile Messaging Privacy

New Image Restoration uses text messaging to communicate with customers about water damage, fire damage, and mold restoration services. Messages include responding to inbound customer inquiries, confirming scheduled inspections and appointments, providing updates on active restoration jobs, coordinating with insurance adjusters, and following up with leads who have provided their phone number through our website contact form or by calling our business. All messages are conversational and customer-service oriented, sent in response to customer-initiated contact or to existing customers who have expressly provided consent.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

We respect your privacy. We use information you provide to send and respond to your mobile messages. This includes sharing it with platform providers, phone companies, and other vendors who help us deliver messages. We won't share mobile information with third parties for marketing. Text messaging originator opt-in data and consent are exempt from this. We may disclose information to satisfy legal, regulatory, or governmental requests, avoid liability, or protect our rights or property. This policy applies to your use of the Text Message Service and doesn't modify our general Privacy Policy, which may govern our relationship with you in other contexts.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

Information You Provide

• Contact form submissions: Name, phone number, email address, property address, description of damage, service type requested, and whether the situation is an emergency.
• Phone calls: When you call us, we may record your phone number, the time and duration of the call, and details you provide about your restoration needs. Calls may be recorded for quality assurance and training purposes.
• Email correspondence: Any information you include in emails sent to info@newimage215.com.
• Service-related information: Property details, insurance information (carrier name, policy number, claim number), photographs of damage, and project documentation necessary to perform restoration work and coordinate with your insurance provider.
• Payment information: Billing details when you pay for services. We do not store full credit card numbers on our systems.

Information Collected Automatically

• Device and browser information: IP address, browser type, operating system, device type, and screen resolution.
• Usage data: Pages visited, time spent on pages, referring website, and navigation paths through our site.
• Location data: Approximate geographic location based on IP address, which helps us understand which service areas generate the most interest.
• Click-to-call tracking: When you tap or click a phone number on our website, we may track that interaction to measure the effectiveness of our website in generating calls.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to operate the site, measure performance, and improve our services. The specific tools we use are listed below.

• Google Analytics (GA4): We use Google Analytics to understand how visitors find and use our website — pages viewed, time on site, traffic sources, and approximate location. This helps us improve content and identify which service areas need more coverage. Google Analytics sets cookies in your browser to distinguish unique sessions. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.
• Google Ads conversion pixel: When you submit a lead form or click to call from our site, a Google Ads conversion pixel may fire so we can measure which ads generate real customer inquiries. The pixel records that a conversion happened — it does not transmit your name, phone number, or message content. You can opt out of ad personalization through your Google Ad Settings.
• CallRail (call tracking): We use CallRail to measure the effectiveness of our marketing — including dynamic phone-number insertion (DNI), which displays a unique trackable phone number based on how you arrived at the site (e.g., paid search vs. organic). CallRail records the call source, time, duration, and may record the call audio for quality assurance and training. Calls are routed transparently to our main business line.
• Essential cookies: Required for basic website functionality such as page navigation, secure form submission, and remembering your session.

How to control or opt out: Most modern browsers allow you to block or delete cookies through their settings — in Chrome, Firefox, Safari, and Edge, look under "Privacy" or "Cookies and site data." You can also enable "Do Not Track" or use private/incognito browsing to limit tracking. Disabling cookies may break some site features (such as form submission).

For broader opt-out of cross-site advertising tracking, visit the Network Advertising Initiative opt-out or the Digital Advertising Alliance opt-out.

How We Use Your Information

• To respond to your inquiries and provide restoration estimates.
• To perform, manage, and complete restoration services you request.
• To communicate with your insurance company on your behalf, including submitting documentation, photographs, and damage assessments related to your claim.
• To schedule and coordinate emergency and non-emergency service appointments.
• To send follow-up communications regarding ongoing or completed projects.
• To improve our website, services, and customer experience.
• To comply with legal obligations and protect our legal rights.

Insurance Information Handling

As part of our restoration services, we often work directly with your insurance company to facilitate and expedite your claim. This requires us to collect, store, and share certain information with your insurer, including property damage documentation, photographs, moisture readings, project scopes, and cost estimates. We only share insurance-related information with your designated insurance carrier or adjuster and only to the extent necessary to process your claim. We treat all insurance information with the same level of confidentiality as your personal data.

Communications and TCPA Compliance

When you submit a contact form, request a quote, or otherwise provide your phone number to New Image Restoration, you agree to be contacted by phone, SMS text message, or email regarding your inquiry, your service request, or your active project. This consent applies to communications about the services you have asked us about — for example, scheduling an inspection, dispatching a crew, providing an estimate, or following up on an open project.

• Methods of contact: Communications may be initiated by a live team member, an automated dialing system (auto-dialer), or an automated SMS platform.
• Message and data rates: Standard message and data rates from your wireless carrier may apply to any text messages or calls you receive from us. We do not control these rates.
• Frequency: Message frequency varies based on the status of your inquiry or active project. We do not send unsolicited promotional texts.
• Opt-out of texts: You can stop receiving text messages from us at any time by replying STOP to any text we send. You can request help by replying HELP. Opting out of texts does not remove you from phone or email communication regarding an active project — to opt out of those, contact us directly using the information at the bottom of this page.
• Consent is not a condition of service: Providing your phone number and consenting to be contacted is not a condition of purchasing any goods or services from New Image Restoration. If you prefer not to be contacted by phone or text, you may contact us by email at info@newimage215.com instead.

We comply with the federal Telephone Consumer Protection Act (TCPA) and applicable state-level telemarketing laws. We do not sell or share your phone number with third-party marketers.

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• Insurance companies: With your consent, to coordinate and process your restoration claim.
• Service providers: With trusted third parties who help us operate our business, such as hosting providers, email services, analytics tools, and payment processors.
• Subcontractors: When we engage licensed subcontractors to assist with specific aspects of your restoration project, we share only the information necessary for them to perform their work.
• Legal compliance: When required by law, regulation, legal process, or enforceable governmental request.
• Business protection: To protect the rights, property, or safety ofNew Image Restoration, our customers, or others.

Third-Party Services

Our website may contain links to third-party websites or integrate with third-party services (such as Google Maps, Google Analytics, or social media platforms). These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review the privacy policies of any third-party services you interact with through our site.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to complete restoration projects, comply with legal obligations (such as warranty periods and tax requirements), resolve disputes, and enforce our agreements. Project records, including insurance documentation and photographs, may be retained for up to seven years after project completion in accordance with industry standards and legal requirements.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate information.
• The right to request deletion of your personal information, subject to legal retention requirements.
• The right to opt out of marketing communications at any time.

To exercise any of these rights, please contact us using the information provided below.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information. New Image Restoration primarily serves Pennsylvania, New Jersey, and Delaware, but we honor these rights for any California resident who interacts with our website or services.

• Right to know: You have the right to request that we disclose what categories of personal information we have collected about you, the sources of that information, the purpose for collecting it, and the categories of third parties we share it with.
• Right to delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (for example, information we are required to retain to complete an active restoration project, comply with insurance documentation requirements, or meet legal and tax obligations).
• Right to correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to opt out of sale or sharing: New Image Restoration does not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for value. There is nothing to opt out of, but you have the right to be informed of this.
• Right to non-discrimination: We will not deny you services, charge you a different price, or provide a different level of quality because you exercised any of your CCPA rights.

How to exercise your rights: To submit a CCPA request, email us at info@newimage215.com with the subject line "CCPA Request" and include your full name, the email or phone number associated with your inquiry, and which right you are exercising (know, delete, correct, etc.). We will respond within 45 days as required by law. We may need to verify your identity before fulfilling the request to protect your privacy.

You may also designate an authorized agent to make a request on your behalf. If using an agent, we will require written proof of authorization and may still verify your identity directly.

Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The "Last updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this page periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: